Fundamentals of Selling: Customers for Life Through Service - Hardcover
Synopsis
Fundamentals of Selling draws on the unmatched experience of a salesman turned teacher to give your students the sales skills that lead to success. With a level of detail unique to this book, author Charles Futrell lays out a selling process step by step, taking in every phase of the sale from planning to follow-up. This detailed yet universal approach gives students the foundation they need to be successful sellers in any industry. Combined with up-to-date content and a strong ethical focus, the 10th edition of Fundamentals of Selling teaches sales the way a mentor would: with a strong, practical focus that puts the customer first.
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From the Publisher
WWW exercises and Internet coverage, New ACT! Software appendix which discusses the use of this professional selling software and demonstrates how technology is used by a sales person, PowerPoint!
Revised Micro Learning Software (available to be packaged with the text for free), revised video library. Revised PowerPoint slides and website.
About the Author
Charles M. Futrell, Texas A & M University
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- PublisherIrwin Professional Pub
- Publication date2007
- ISBN 10 0073404691
- ISBN 13 9780073404691
- BindingHardcover
- Number of pages651
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Fundamentals of Selling Customers for Life Through Service
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ISBN 10: 0073404691
ISBN 13: 9780073404691
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