Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management - Hardcover
Synopsis
Title: Kellogg on Branding( The Marketing Faculty of the Kellogg School of Management) <>Binding: Hardcover <>Author: AliceM.Tybout <>Publisher: JohnWiley&Sons
"synopsis" may belong to another edition of this title.
Review
"...rich in stories...rich in insights" (The Economist, 26th November 2005)
From the Back Cover
The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenating brands. Destined to become a marketing classic, Kellogg on Branding includes chapters written by respected Kellogg marketing professors and managers of successful companies. It includes:
- The latest thinking on key branding concepts, including brand positioning and design
- Strategies for launching new brands, leveraging existing brands, and managing a brand portfolio
- Techniques for building a brand-centered organization
- Insights from senior managers who have fought branding battles and won
This is the first book on branding from the faculty of the Kellogg School, the respected resource for dynamic marketing information for today's ever-changing and challenging environment. Kellogg is the brand that executives and marketing managers trust for definitive information on proven approaches for solving marketing dilemmas and seizing marketing opportunities.
"About this title" may belong to another edition of this title.
- PublisherWiley
- Publication date2005
- ISBN 10 0471690163
- ISBN 13 9780471690160
- BindingHardcover
- LanguageEnglish
- Edition number1
- Number of pages352
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Kellogg on Branding : The Marketing Faculty of the Kellogg School of Management
Published by
Wiley & Sons, Incorporated, John, 2005
ISBN 10: 0471690163
ISBN 13: 9780471690160
Used
Hardcover
First Edition
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Kellogg on Branding : The Marketing Faculty of the Kellogg School of Management
Published by
Wiley & Sons, Incorporated, John, 2005
ISBN 10: 0471690163
ISBN 13: 9780471690160
Used
Hardcover
First Edition
Seller: Better World Books, Mishawaka, IN, U.S.A.
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