Chronicles the history of the American advertising industry, focusing on colorful personalities through numerous interviews and extensive use of primary sources
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"Arguably the best general history of advertising." -- New York Times Review of Books. "A fascinating account." -- Andrew Hacker, New York Times Book Review (front-page review)
Stephen Fox, a freelance writer, is the author of Big Leagues: Professional Baseball, Football, and Basketball in National Memory, Blood and Power: Organized Crime in Twentieth-Century America, and other books. Fox lives in Somerville, Mass.
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