This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach provides comprehensive coverage of the five key strategic stages:
* Where are we now? - Strategic and marketing analysis
* Where do we want to be? - Strategic direction and strategy formulation
* How might we get there? - Strategic choice
* Which way is best? - Strategic evaluation
* How can we ensure arrival? - Strategic implementation and control
This new revised and updated third edition has completely new chapters on 'The Nature and Role of Competitive Advantage' and 'The Strategic Management of the Expanded Marketing Mix', and extensive new material covering:
* The changing role of marketing
* Approaches to analysing marketing capability
* E-marketing
* Branding
* Customer relationship management
* Relationship management myopia
* The decline of loyalty
The book retains the key features that make it essential reading for all those studying the management of marketing - a strong emphasis on implementation, up to date mini cases, and questions and summaries in each chapter to reinforce key points. Widely known as the most authoritative, successful and influential text in the sector, the new edition remains an irreplaceable resource for undergraduate and graduate students of business and marketing, and students of the CIM Diploma.
"synopsis" may belong to another edition of this title.
"I can say unequivocally that this book is one of the best structured, comprehensive and, most important, readable texts available today."
Professor Michael J Baker, University of Strathclyde
Professor Richard M.S. Wilson, Emeritus Professor in the Business School and Visiting Professor in the Department of Information Science at Loughborough University UK. Visiting Professor at the University of Sao Paulo, Brazil
The author/co-author of ten books, Colin Gilligan is Emeritus Professor of Marketing at Sheffield Hallam University and Visiting Professor of Marketing at Newcastle Business School as well as fellow of the Chartered Institute of Marketing. His particular interests are in the areas of strategic marketing, competitive differentiation, the leveraging of strategy and planning for an uncertain future
"About this title" may belong to another edition of this title.
Shipping:
£ 3.24
Within U.S.A.
Seller: GoldBooks, Denver, CO, U.S.A.
Paperback. Condition: new. New Copy. Customer Service Guaranteed. Seller Inventory # think0750659386
Quantity: 1 available
Seller: Big Bill's Books, Wimberley, TX, U.S.A.
Paperback. Condition: new. Brand New Copy. Seller Inventory # BBB_new0750659386
Quantity: 1 available
Seller: GoldenDragon, Houston, TX, U.S.A.
Paperback. Condition: new. Buy for Great customer experience. Seller Inventory # GoldenDragon0750659386
Quantity: 1 available
Seller: GoldenWavesOfBooks, Fayetteville, TX, U.S.A.
Paperback. Condition: new. New. Fast Shipping and good customer service. Seller Inventory # Holz_New_0750659386
Quantity: 1 available
Seller: Campbell Bookstore, Austin, TX, U.S.A.
Condition: new. Seller Inventory # NewCamp0750659386
Quantity: 1 available
Seller: Front Cover Books, Denver, CO, U.S.A.
Condition: new. Seller Inventory # FrontCover0750659386
Quantity: 1 available
Seller: Wizard Books, Long Beach, CA, U.S.A.
Paperback. Condition: new. New. Seller Inventory # Wizard0750659386
Quantity: 1 available
Seller: BennettBooksLtd, North Las Vegas, NV, U.S.A.
paperback. Condition: New. In shrink wrap! Looks like an interesting title!. Seller Inventory # Q-0750659386
Quantity: 1 available
Seller: Chiron Media, Wallingford, United Kingdom
Paperback. Condition: New. Seller Inventory # 6666-TNF-9780750659383
Quantity: 10 available
Seller: Brook Bookstore, Milano, MI, Italy
Condition: new. Seller Inventory # 4ee77130fe39db237481141aad8887c1
Quantity: 10 available