From Kitchen to Market: Selling Your Gourmet Food Specialty - Softcover

Hall, Stephen F.

Softcover

ISBN 10: 0793199972 ISBN 13: 9780793199976

Publisher: Kaplan Business, 2005

Synopsis

Grab a slice of the $39 billion specialty food pie with this updated, ultimate resource for gourmet food entrepreneurs. The specialty food industry is THE proven vehicle for entry-level food distribution in the United States. Retail sales of specialty foods averaging an annual growth rate of more than 7 percent presents, to some, a great opportunity—to others, a formidable challenge. Your ability to make your mark in the industry, establish your independence, achieve success, and acquire wealth depends on how effectively you prepare, according to Stephen Hall, a long-recognized specialty food marketing professional. In From Kitchen to Market: Selling Your Gourmet Food Specialty, Hall outlines every food marketing opportunity and then supports entrepreneurial action with detailed guidance. Whether you own your own business or you are thinking about starting one, From Kitchen to Market will show you how to: ·Identify a winning product and its most appropriate markets. ·Get your product ready to market. ·Advertise, promote, and sell your product. ·Create your own success niche. ·Professionalize your business. Also included is updated information about the role of the Internet, health and organic food markets, the latest government regulations and technological advances, and contact information for dozens of valuable resources.

About this title

From the Author

Testimonials to the first edition of "From Kitchen to Market
Another Best Seller from Upstart Publishing! - "It's my bible." - Wanda Randall, Randall's Specialty Foods, Birmingham, AL - "Your book ... is absolutely the greatest gift to anybody in the start-up food business! I just got it yesterday and I haven't been able to put it down. It has been so helpful. It's so concise. I used to be a writer so I can tell you it's consicely written - beautifully written - easy to understand, even the formulas. Thank you very much for doing that. Keep up the good work." - Lorna McLaughlin, Lorna's Gourmet, Philadelphia - "Your book is absolutely marvelous, essential for anyone starting a food business." - Audry Hirsch, Audry's Kitchen, New Hampshire - "You really come right to the point with every sentence!" - Stephen Smith, Medallions, Bainbridge Island, Washington - "Strong and well-written...a thorough guide on food marketing..." - Library Journal - "I have enjoyed your book thoroughly, with so much advice, information and insight to the specialfy food industry newcomers, like me." - Claudio Abreu, President, CDPA International, Inc. - "You and your book are a wonderful combination and also 'powerful'." Lindy Nowell, Lindy Foods, Houston, TX - "A great help in giving me some insight into [the specialty food] business." - Paul Kurth, gourmet retailer, Sunnyvale, CA - "An exceptional title which tells exactly how aspiring cooks can turn an original product into a money-maker." - James A. Cox, Editor-in-Chief, The Midwest Book Review - "[Your book] is a very good one. It's very detailed, very clear and covers all the points a beginner would need to know."- Rosemary Demarest, Retired Chief Librarian, Price Waterhouse, NY - "From Kitchen to Market provides information on what's involved in getting your homemade specialty food into the marketplace." Meg Whittemore, Nation's Business

Edition details

• Publisher: Kaplan Business
• Publication date: 2005
• ISBN 10: 0793199972
• ISBN 13: 9780793199976
• Binding: Paperback
• Language: English
• Edition number: 4
• Number of pages: 256