An updated special edition version (in association with Anglia Ruskin University) of this highly popular book is now available with new case studies and additional information on how to develop a website (ISBN: 9780955550133). "How to Start a Successful Business" is based upon the Business Boffins programme for new business owners. That programme, accredited by Oxford Brookes University, was trialled with 150 new businesses over one year proved to be a remarkable success and was awarded a 95% approval rating. During that major field trial, the author and his team of business experts addressed over 2,500 problems that owner-managers faced and it is that unique experience that this book captures. This comprehensive guide explains the thinking behind the process of enterprise. Mixing real-life experience, expert opinion, and a healthy dose of common sense this engaging book will be invaluable to anyone new to business. But despite it's academic pedigree, don't expect this book to be boring...for example you'll find everything you need to know about business finance explanined with a fried egg sandwich! Contents: 1 Introduction 2 What are you going to sell? 3 Do you have a market? 4 Your business structure 5 Protecting your ideas 6 Professional advisers 7 Tax, National Insurance and VAT 8 Basic accounting 9 Premises and equipment 10 Risk and insurance 11 How to budget 12 Writing your business plan 13 Sources of finance 14 Raising finance 15 Finding and employing people 16 Launching your business
"synopsis" may belong to another edition of this title.
Professor Russell Smith writes a monthly page on small business matters for the national newspaper, "The Independent". He has launched three, successful spin-out companies from the University of Oxford and advised over one hundred high-tech businesses.
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