Search Engine Optimization All–in–One For Dummies - Softcover

Clay, Bruce; Esparza, Susan

Softcover

ISBN 10: 1118024419 ISBN 13: 9781118024416

Publisher: John Wiley & Sons, 2012

Synopsis

Ten minibooks cover all you need to know about search engine optimization Search engine optimization (SEO) is an essential tool for getting a handle on web site promotional tactics and tools. With this complete reference, you'll explore issues not covered anywhere else, including international SEO, how to optimize servers for SEO, and much more. Ten separate books join forces to provide you with a comprehensive, straightforward guide to the benefits, details, and tricks of SEO. Coverage devotes time to topics such as keyword strategy, competitive positioning, SEO web design, search marketing, and more. You'll also look at how search engines work and how to create content, link, optimize the foundations, and analyze results. * Details the capabilities and benefits of search engine optimization (SEO) for gauging the success of online promotional tactics and tools * Explains how search engines work, nuances of keyword strategy, how to deal with competitive positioning, and more * Walks you through working with SEO web design, creating content, linking, optimizing the foundations, and analyzing results * Touches on topics not covered anywhere else, including international SEO and optimizing servers for SEO Search no further! This book is one-stop shopping for everything you need in order to start your engine and embrace the potential of SEO today.

About this title

From the Back Cover

Make your web site irresistible to search engines and watch your business grow!

Search engine optimization is a big topic, but don't worry — this big book is broken down into manageable minibooks. Each minibook gives you the nitty–gritty on one important part of the puzzle, like choosing the right keywords, designing a search engine–friendly web site, creating links to the right places, or analyzing your results. Success awaits!

• Anatomy of a search engine — learn how search engines work and how to use them to your advantage

• The mighty keyword — get the tools and learn tactics to research keywords and build keyword lists

• Know thy competition — find out who your significant competitors are and uncover the hook that makes your business stand out

• The meat of the matter — gather great ideas for web site content that will engage your visitors

• Links to success — discover why internal, inbound, and outbound links are all vital and the guidelines that assure their usefulness

• A firm foundation — see why your web server can make or break your SEO efforts and find out how to choose the perfect host

• Market effectively — build your brand and boost your business with well-planned search marketing

Open the book and find:

• Why it helps to have a programmer handy

• Ethical guidelines you'll want to follow

• Tips on building keyword lists and themes

• What you can learn from your competition

• How to use a ranking monitor

• Advice on creating spider-friendly sites

• Help choosing an analytics package

• Pointers on taking your online business global

10 books in 1

• How Search Engines Work

• Keyword Strategy

• Competitive Positioning

• SEO Web Design

• Creating Content

• Linking

• Optimizing the Foundations

• Analyzing Results

• International SEO

• Search Marketing

About the Author

Bruce Clay is a professional search engine optimization consultant. He has been interviewed by Wired magazine, and his company, Bruce Clay, Inc., appears among the top 10 most reliable SEO firms as ranked by independent research firm Goldline Research. Susan Esparza is a senior editor with Bruce Clay, Inc.

Edition details

• Publisher: John Wiley & Sons
• Publication date: 2012
• ISBN 10: 1118024419
• ISBN 13: 9781118024416
• Binding: Paperback
• Language: English
• Edition number: 2
• Number of pages: 768