Key MBA Models: The 60+ Models Every Manager and Business Student Needs to Know - Softcover
Synopsis
Key MBA Models
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From the Back Cover
Key MBA Models provides easy access to the core models, tools and concepts that are covered on MBA programmes. Whether you are a student about to embark on an MBA, or a manager who wants to understand the ideas taught, this guide will help you to get ahead.
Covering over 60 key models that have been picked from programmes around the world, Key MBA Models cuts through the jargon to give you the core information on each model: what it is, when to use it and how to use it, with key practical tips. It has all the essentials of an MBA, distilled into one book, that can be referred to again and again.
EXPERT GUIDANCE FOR YOUR MANAGEMENT CAREER
About the Author
Julian Birkinshaw is Professor and Chair of Strategy & Entrepreneurship at LBS. He's a Fellow of the British Academy & holds PhD & MBA degrees. He was recently placed 39th on the global “Thinkers 50” list of thought leaders in the field of management. Ken Mark is a businessman, entrepreneur, research & writer. He's written more than 100 case studies for use in MBA classrooms.
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- PublisherPearson
- Publication date2015
- ISBN 10 129201685X
- ISBN 13 9781292016856
- BindingPaperback
- Edition number1
- Number of pages296
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