Guide to Business Planning (Economist Books) - Hardcover

Friend, Graham; Zehle, Stefan

Hardcover

ISBN 10: 1576603288 ISBN 13: 9781576603284

Publisher: Bloomberg Pr, 2009

Synopsis

Guide to Business Planning To get any new business idea off the ground or develop and better manage an existing business, you must have a plan-and if you need to raise finance to fund the business or get the approval of senior management, it must be a convincing plan. This comprehensive guide covers every aspect of preparing and using a business plan. It explains:tools for analysing the market, customers, competitors a... Full description

About this title

Product Description

In addition to containing everything you need to know to prepare and write a convincing and sound business plan and then put it into practice, this revised and updated Guide to Business Planning will be invaluable to anyone involved in any form of strategic analysis or business planning.

From the Author

We hope that this book we will prove an invaluable reference for existing business planners as well those developing a business plan for the first time.

The materials range from simple business planning techniques and basic accounting to advanced strategic analysis and planning tools and techniques.

We have grouped together all the techniques that we find most useful for business planning in an easily accessible format. We hope this book will be invaluable for anyone involved in business planning activities. A great companion to this book is the Ecomomist's Guide to Business Modelling, also by Graham Friend.

If you have any comments on the book please send them to graham.friend@coleago.com.

About this edition

• Publisher: Bloomberg Pr
• Publication date: 2009
• ISBN 10: 1576603288
• ISBN 13: 9781576603284
• Binding: Hardcover
• Number of pages: 282