Pitching to Win: The Art of Winning New Business - Softcover
Synopsis
This practical but powerful guide reveals the trade secrets behind successful sales pitches that win new clients and business. Each aspect of this competitive business activity is covered, from what prospective clients are looking for at a pitch and what pitching companies usually give them to why a company loses the sale. By implementing the simple advice and following the seven secrets of successful pitching, companies will become prepared, organized, and successful in future business dealings.
"synopsis" may belong to another edition of this title.
Synopsis
Winning new clients is the most competitive activity in business today. Virtually all companies now find themselves having to pitch for work and business. And like any competitive activity - sport, war, politics - there can only be one winner. There are no prizes for coming second. Victory goes to the player who is best prepared, best equipped and best organised. Written by a leading pitch consultant and trainer, this book brings together, for the first time, the trade secrets to winning new clients and business. Practical but powerful, the book covers what prospective clients are looking for at a pitch; what pitching companies usually give them and why they come second (or worse!); and the seven secrets of successful pitching. By implementing the simple advice and methods of this book, your company's pitch process will become professional and your success rate will improve beyond recognition.
About the Author
David Kean is the European business development director of Diversified Agency Services, a division of Omnicom Group. He has more than 20 years of experience in the UK advertising world handling the client business side of brands such as Canon, General Motors, and McDonalds.
"About this title" may belong to another edition of this title.
- PublisherMarshall Cavendish
- Publication date2008
- ISBN 10 190573624X
- ISBN 13 9781905736249
- BindingPaperback
- LanguageEnglish
- Number of pages144
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Pitching to Win: The Art of Winning New Business
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Pitching to Win: The Art of Winning New Business
Published by
Marshall Cavendish Corporation, 2007
ISBN 10: 190573624X
ISBN 13: 9781905736249
Used
Paperback
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Pitching to Win: The Art of Winning New Business
Published by
Marshall Cavendish Corporation, 2007
ISBN 10: 190573624X
ISBN 13: 9781905736249
Used
Paperback
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Seller rating 5 out of 5 stars
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Pitching to Win: The Art of Winning New Business
Published by
Marshall Cavendish Corporation, 2007
ISBN 10: 190573624X
ISBN 13: 9781905736249
Used
Paperback
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Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 0.35. Seller Inventory # G190573624XI3N00
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Pitching to Win: The Art of Winning New Business
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Pitching to Win: The Art of Winning New Business
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