International Marketing: Strategy Planning, Market Entry & Implementation - Softcover

Roger Bennett; Jim Blythe

Softcover

ISBN 10: 8175545321 ISBN 13: 9788175545328

Publisher: Kogan Page, 2012

Synopsis

With business practices around the world constantly changing, marketing within the international arena is also in a constant state of change. How can marketers exploit this potential What considerations need to be taken into account Meticulously researched and fully updated and restructured for this new edition, International Marketing is an established textbook, which provides invaluable information about the international marketing environment and how to operate in it. Clearly written, the book analyses the tactical, operational and strategic issues relevant to every marketer. Packed with up-to-the last minute case studies, plus regional analyses of individual world markets, this book offers the insights vital for successful planning and implementation.

Edition details

• Publisher: Kogan Page
• Publication date: 2012
• ISBN 10: 8175545321
• ISBN 13: 9788175545328
• Binding: Paperback
• Language: English